2026-08-31T07:01:01Z https://gmmrjournal.com/oai/?metadataPrefix=oai_dc&verb=ListRecords

oai:gmmrjournal.com:393727 2018-12-30 gmmr

The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities Usman Ijaz Television Dramas PTV Serials Entertainment Viewership Main objectives of the study are to examine the exposure of young viewers towards Private TV Dramas and to examine the positive feelings of young viewers towards Private TV Dramas. In addition, it is also objective of the study to examine the negative feelings of young viewers towards Private TV Dramas. In current study data is collected form private and Govt universities of Lahore. Data is collected 400 respondents which are students of different classes. Convenience sampling technique is used for data collection from the respondents. SPSS V-23 is used for analysis of data and application of statistical tests. After the statistical analysis the it was concluded that relationship was found very significant among all independent and dependent variables. It is also suggested that there is need to conducted new studies on this area as well. Humanity Publications Institute of Communication Studies, Superior University Lahore, Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gmmrjournal.com/article/the-effect-of-television-dramas-on-perception-of-young-viewers-a-study-of-lahore-based-universities https://doi.org/10.31703/gmmr.2018(I-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 1, Issue 1 Pakistan

oai:gmmrjournal.com:393728 2018-12-30 gmmr

Role of Video Tutorials in Increasing the Learning Trends among Pakistani Youth Javeria Nazeer Umm e Habiba Video Tutorials Modern Learning Trends Older Learning Trends Youth Uses and Gratification Video tutorials are a form of learning through some sort of videos with the help of graphical and audio representations used in it. Video tutorials have a wide history of learning whether it is curricular or any extracurricular activities. It is less expensive and easy to access comparative to other learning mediums. Students can easily access, learn or solve their problems without going anywhere. It generates affection towards learning easily. If learning becomes attractive for learners, then innovation and mind mapping for new trends became easy and joy able (Dempsey ;2005). This study examined the role of video tutorials in increasing the learning trends among Pakistani youth. To conduct this research population was selected from Lahore, city of Pakistan. Sample based on 10 Universities of Lahore and totals 507(males and females) students of different universities included in sample size. The methodology of this study based on survey where as this method used to obtain the data was quantitative in nature. The result showed that video tutorials plays crucial role in increasing the learning trends among Pakistani youth. The new learning trends convert the older once in modern and learning become more easy as well as more interested.30% respondents strongly agree with the statement, 35.3% were agree whereas 20.7% were neutral and 8.5% disagreed. The findings of this research shows that the youth of Pakistan is more intended towards video tutorials as learning medium instead of traditional ways. The results also reveal that, the time spent on video tutorial is relatively high in contrast to the older trends of learning. Humanity Publications Assistant professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan. M.Phil Scholar, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gmmrjournal.com/article/role-of-video-tutorials-in-increasing-the-learning-trends-among-pakistani-youth https://doi.org/10.31703/gmmr.2018(I-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 1, Issue 1 Pakistan

oai:gmmrjournal.com:393729 2018-12-30 gmmr

Rise in Instagram Influencers: A Lahore based Survey Qistas Aslam Influencers Youtubers Bloggers Podcasters Branding Influencers are someone who has bigger audience and influence the decision-making power of the people while buying things online or from the outlets of the different brands. Influencers promote content and give products reviews. Brands contact them on the basis of their position, audience, authority and activeness on the social media. Influencers gain audience usually through making entertaining and sometime informative content. Influencers are the marketers of social media. Influencers are also works as Bloggers, Youtubers and Podcasters, but not all bloggers are influencers. With the passage of time influencers have gained more attention and fame. They had given marketers new dimension of their product endorsement and advertisement. Influencers are making as much money as any other celebrity. Instagram influencers are more famous. They are young age only between 25 to 34 years old. Humanity Publications MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gmmrjournal.com/article/rise-in-instagram-influencers-a-lahore-based-survey https://doi.org/10.31703/gmmr.2018(I-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 1, Issue 1 Pakistan

oai:gmmrjournal.com:393730 2018-12-30 gmmr

Psychological Consequences of Online Gaming on Youth: A Survey of UMT Lahore Samra Nasir Psychological Consequences Mental Health Mental Well-Being Online Games Violent Games Research related to online gaming has gradually increased over the past few years, however minimal research has been able to study the relationship between online games, anxiety, and academic performance. In this research, the discussion is about the psychological consequences of online games on youth. This paper aims at studying the impact of online gaming on the academic performance of youth. Survey method is conducted to get the results of the research. 150 students from UMT university of Lahore were selected to participate in this study. The results of the survey show that 85.3% students of the university who participated in the survey are involved in playing online games. Also, 65% of participants believe that playing violent games makes a person to be more aggressive. The findings of the study indicate that playing online games for longer periods would cause harmful effects on the physical/ mental well-being of the students. Humanity Publications MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gmmrjournal.com/article/psychological-consequences-of-online-gaming-on-youth-a-survey-of-umt-lahore https://doi.org/10.31703/gmmr.2018(I-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 1, Issue 1 Pakistan

oai:gmmrjournal.com:393731 2018-12-30 gmmr

Examining Parenting in Monitoring Young People's Social Media Activities Mehak Chahil Demeanor Discipline Newborn Child Care Conducts Via Web-Based networking Media Social networking has a major impact on everyone's lives. Its obligation is correspondence, instruction and amusement. The web based life is a data, amusement, and infotainment medium. The trigger for the examination is an outline of the position parents play with their kids in controlling person to person communication practices. Web based life has a significant impact in the lives of everybody. Its obligation is correspondence, instruction and diversion. The online life is a data, diversion, and infotainment medium. The study cause is a description of the role parents play with their children in managing casual long-range contact habits, 50% of parents are in good faith with teenagers for individual communication rehearsals, some are trained and others are adults, and 23% of parents agree that children respect their emotional contribution to engagement. Key words: demeanor, discipline, newborn child care, conducts via web-based networking media. Humanity Publications MPhil Scholars, SMCS, UMT Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gmmrjournal.com/article/examining-parenting-in-monitoring-young-peoples-social-media-activities https://doi.org/10.31703/gmmr.2018(I-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 1, Issue 1 Pakistan

oai:gmmrjournal.com:393732 2019-12-30 gmmr

Media and its Influence on Democracy: A Case Study of Punjab Hamayun Masood Ali Hassan Media Democracy Agenda Setting Framing Political Socialization Political Knowledge Public Opinion This research is a struggle to explore the influence of Media on democracy in Punjab that how media helps to promote the democratic norms in society and strengthens the democracy in context of a developing country. Using survey method, data has been collected from 500 respondents from Punjab as sample technique of available and convenient, selected 250 female respondents and 250 males from rural and urban areas. Questionnaire was based on 25 close ended questions. Current research conducted in the light of "Agenda Setting Theory" and "Framing Theory" which conclude that media has played an important role in strengthens the democracy in Punjab. Media aware public about democracy. People of urban areas especially educated people attract more to media for political awareness as compare to rural area's people. Moreover, TV plays an important role in promotion of democracy specially the private sector media. Media plays the positive role to politically socialize the people in Punjab. Humanity Publications PhD Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan. Lecturer, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan. 2019-12-30 Text Article application/pdf https://gmmrjournal.com/article/media-and-its-influence-on-democracy-a-case-study-of-punjab https://doi.org/10.31703/gmmr.2019(II-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 2, Issue 1 Pakistan

oai:gmmrjournal.com:393733 2019-12-30 gmmr

Impact of Sensitive Content on Public: A Case of Zainab Murder in Media Muhammad Naseem Anwar Lubna Shaheen Rashid Ishaq Public Perception Influence Respondent Simple Random Sampling Public Awareness This study investigates the impact of media coverage on public perception of one of Pakistan's most heinous murder cases. Zanib, the victim, was a kid who was raped and then murdered; the case was widely publicised and covered extensively during the offender's trial. Until he was executed by hanging. This study aims to examine the influence of extremely sensitive coverage on people. The goal was to assess the influence of such information on parents, raise awareness about media accountability, and identify positive and bad elements. Respondent data was gathered using a survey method. Simple random sampling was applied and the N was 50. A questionnaire with thirty items was created. The findings indicate that media raises public awareness and, most of the time, has a favourable impact on the public. It was also discovered that parents are sometimes worried when reading the related information. Humanity Publications PhD Scholar, Department of Mass Communication, Bahauddin Zakariya University, Multan, Punjab, Pakistan. Higher Education Department, Punjab. Lecturer, Kohat University of Science and Technology, Kohat, Punjab, Pakistan. 2019-12-30 Text Article application/pdf https://gmmrjournal.com/article/impact-of-sensitive-content-on-public-a-case-of-zainab-murder-in-media https://doi.org/10.31703/gmmr.2019(II-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 2, Issue 1 Pakistan

oai:gmmrjournal.com:393734 2020-12-30 gmmr

Image of Pakistan Armed Forces Portrayed by the News TV Channels: A Comparative Study of Public Perception of Two Metropolitan Cities Javeria Nazeer Aneela Naqvi Armed Forces Image Building Public Perception Public Opinion Media Effects TV News Channels This study is an effort to examine the image of Pakistan Armed Forces in the eyes of public with the lens of News Channels especially after the General Election 2018 in Pakistan. This study tries to measure opinion of the public about image building coverage given by the news channels to the events and operations of Pakistan Armed Forces. This study hypothesized that news channels give insufficient coverage to the armed forces as compared to the coverage given to the armed forces in other countries. The study employed quantitative research technique of survey to collect public opinion from the sample of 400 respondents including males and females from two major cities of Pakistan including Islamabad and Lahore because of heterogeneous population residing in both metropolitans. A questionnaire with close ended questions were distributed through young adults to measure their opinion while employing cultivation theory as theoretical framework. The study found out a high level of reliability among the research items and the findings show that Pakistani news channels give position coverage to the armed forces. Humanity Publications Assistant professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan. M.Phil. Scholar, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gmmrjournal.com/article/image-of-pakistan-armed-forces-portrayed-by-the-news-tv-channels-a-comparative-study-of-public-perception-of-two-metropolitan-cities https://doi.org/10.31703/gmmr.2020(III-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 3, Issue 1 Pakistan

oai:gmmrjournal.com:393735 2020-12-30 gmmr

Impact of Social Networking Sites on Human Basic Privacy Rights Javeria Nazeer Muhammad Farooq Social Networking Sites Privacy Rights Disclosure of Personal Information In recent era, Social networking sites (SNSs) have become an important source of communication and also became a matter of interest for researchers in several disciplines such as communications, technology and sociology. These Social networking sites including Facebook, Twitter etc. often reveal private data through the enclosure of public profiles, photographs, videos and messages send to the family, friends and general public. As it was not possible to conduct a survey in complete population, therefore sample of 250 respondents (50% males & 50% females) was selected from different universities and colleges of Lahore, city of Pakistan. In the process of survey, questionnaire technique has been used to obtain the quantitative data. The findings revealed that Social Networking Sites significantly violate the human basic privacy rights. Majority of the respondents were of the view that privacy rights are harmed by SNSs. 10.4% respondents were strongly disagreeing about the statement that Facebook privacy is a real problem, 18.0% were disagree, 20.4% were neutral about the problem while 38.4% said they are agreed and 12.8% were strongly agree. The results also suggested that social networking sites leak personal data and also become a reason for disclosure of personal information. Humanity Publications Assistant Professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan. MPhil Scholar, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gmmrjournal.com/article/impact-of-social-networking-sites-on-human-basic-privacy-rights https://doi.org/10.31703/gmmr.2020(III-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 3, Issue 1 Pakistan

oai:gmmrjournal.com:393736 2020-12-30 gmmr

Effects of Pakistani Drama 'Mery Pass Tum Ho' On Cultural Values of Society: A Survey of Lahore District Zubrah Shakir Television Drama Serial Society Culture Customs In this study researchers were interested to analyze the effects of Pakistani drama Mery Pas Tum ho. The reason behind choosing this serial for study was the hype and popularity belonged to this drama. The finding discloses that our public want to watch something unique but real at the same time. Some issues that although exists in our society but most of us zip up our lips due to many social restriction. This study also proved that now people becoming even wiser and demanded as they expect more responsible and related performance from the television. The study suggest that Pakistani dramas should promote the Pakistani and Islamic values, so television content can make a reason for the nation to proud. In this study based on Lahore district researcher collect data and find out the results through survey and Questionnaire that used as a research tool to get the results. Humanity Publications MPhil Scholar SMCS, UMT Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gmmrjournal.com/article/effects-of-pakistani-drama-mery-pass-tum-ho-on-cultural-values-of-society-a-survey-of-lahore-district https://doi.org/10.31703/gmmr.2020(III-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 3, Issue 1 Pakistan

oai:gmmrjournal.com:393737 2020-12-30 gmmr

Role of Media of Pakistan in "Freedom of Speech": A Survey of Lahore District Rida Saeed Freedom of Speech Constitution Amendment civilized Community Freedom of Expression A researcher wants to study the role of media of Pakistan in freedom of speech of Lahore district. Each individual has some inborn basic rights, which he and she enjoys no matter, where, he and she lives or what his and her material or social status is, the ability to freedom speech and expression is one of those rights. As said by Newseum, in 1997 that "Freedom of speech is guaranteed, and protected by the first amendment, of the United-States constitution". Connotations, of the freedom of speech have a varied, in different eras of history. There are parts of bills of rights in 1st amendment forbids national, government from restricting freedom of expression, in this article the author looks into the phenomenon of 'Freedom of Speech' within Lahore. Humanity Publications MPhil Scholars, SMCS, UMT, Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gmmrjournal.com/article/role-of-media-of-pakistan-in-freedom-of-speech-a-survey-of-lahore-district https://doi.org/10.31703/gmmr.2020(III-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 3, Issue 1 Pakistan

oai:gmmrjournal.com:393738 2020-12-30 gmmr

Influence of Barbie Doll movies on women in Pakistan Hira Ahmad Barbie Movies Women Empowerment Delusional Concepts Vigorous Youth This research was done to check the influence of Barbie movies among youth. As most of the time the portrayal of women, even in the face of Barbie is feeble, submissive, oppressed and dependent. Feminism and the presentation of women is a vast perspective. The study revealed that there is women empowerment through Barbie movies and Barbie and women itself is not a symbol of sexism but a pronounced and considerable character of our life with broader ascendancy. For all the three questions of women empowerment the total percentage were more towards agreement i.e.; 45%, moderate 26%, disagree 13%, strongly agree 7.6%, while strongly disagree 5.3%. Youth is leaner towards its positive aspect rather than negativity. Some other aspects like, content analysis of those Barbie movies can be done, which are presenting more independent and empowered Barbies, or scenes can analyze that content is related to feminism. Humanity Publications MPhil Scholars, SMCS, UMT, Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gmmrjournal.com/article/influence-of-barbie-doll-movies-on-women-in-pakistan https://doi.org/10.31703/gmmr.2020(III-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 3, Issue 1 Pakistan

oai:gmmrjournal.com:393739 2021-12-30 gmmr

Role Of Independent Media in Promoting Governance and Effective Policymaking Process In Pakistan Salman Amin Muhammad Rehman Amir Bajwa Media Use Traditional Media Online Media Perception of Politics Political Involvement Political Engagement Media Attention This paper investigates how anyone may shape policy by interacting with the media, politics, and decision-makers. Media are interwoven with democracy and symbolize it. The press informs the public and actors about current events. Individuals, institutions, and political leaders are affected by media groups. PEMRA'scensorship and control rules impede controlled media's performance. It gets more criticism because it is not affected by authorities, but it just promotes one-sided views. The study aims to analyze the role of independent media in promoting or preventing good governance. It helps reduce corruption and improve government efficiency as well as civil service. Publications like Panama and Paradise Leaks have effectively exposed corruption, criminality, and power abuse while holding governments accountable globally. Interests drove decisions in Pakistan's civic, feudal, and military domains. Media firms help shape policy. This interest-based approach to governance has failed most democracies. Personal interests have interrupted institutional processes. Humanity Publications Lecturer (Visiting), Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan. Lecturer, Department of Arts & Media, Foundation University, Islamabad, Pakistan Assistant Professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan 2021-12-30 Text Article application/pdf https://gmmrjournal.com/article/role-of-independent-media-in-promoting-governance-and-effective-policymaking-process-in-pakistan https://doi.org/10.31703/gmmr.2021(IV-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 4, Issue 1 Pakistan

oai:gmmrjournal.com:393740 2021-12-30 gmmr

Media Biasedness towards Political Parties in Pakistan Aizaz Ali Shah Politics Political Parties Cultivation Theory Politicians Democracy Media now holds a prominent place in public life. Media outlets serve as a faster platform for spreading news and knowledge. Media news widely influences public voting behavior and public opinions towards politics,both media and politics are interdependent, as politicians are always in need of a big and faster platform to convey their message easily and speedily to the nation, so the political bodies always keep tight connections with the media,similarly media too always in need of news content in order to keep update the nation about political affairs of a country and to keep growing media business. This study investigates the public perceptions of media biasednesstowards politics, and of media influences on public voting behavior. Humanity Publications International Islamic University Islamabad, Pakistan 2021-12-30 Text Article application/pdf https://gmmrjournal.com/article/media-biasedness-towards-political-parties-in-pakistan https://doi.org/10.31703/gmmr.2021(IV-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 4, Issue 1 Pakistan

oai:gmmrjournal.com:393741 2021-12-30 gmmr

Impact of Electronic Media on International Image of Pakistan: An Extensive Review of Literature Summaiya Chaudhry Imran Ashraf Noor Fatima Impact Electronic Media International Image Pakistan Pakistan has been the front line ally of United States in war on terror sacrificing seventy-five thousand lives and suffering an economic loss of 123 billion US Dollars. Even then the US led war on terror has impacted the global image of Pakistan. It has been portrayed in the international media as estate that supports terrorism, and is rife with religious and secular extremism - all of this making it a country that is extremely dangerous to visit. The country's global image has constantly deteriorated since2001 and until this very day, it has increased challenges to redeem itself to its former glory. This depiction of Pakistan, in the international media, as a state that is constantly undergoing political turmoil,unchecked violence and economic instability has resulted in strenuous trade, economics and diplomatic relations with many developed and developing countries in the world. Humanity Publications MPhil, Department of International Relation, National Defence University, Islamabad, Pakistan. Assistant Professor, Department of International Relation, National Defence University, Islamabad, Pakistan. Chairperson, Department of Politics and International Relation, International Islamic University, Islamabad, Pakistan. 2021-12-30 Text Article application/pdf https://gmmrjournal.com/article/impact-of-electronic-media-on-international-image-of-pakistan-an-extensive-review-of-literature https://doi.org/10.31703/gmmr.2021(IV-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 4, Issue 1 Pakistan

oai:gmmrjournal.com:393742 2021-12-30 gmmr

The rationale of Youngsters Behind Sharing Posts on A Social Networking Site Sunia Aslam SNS Facebook Religious Posts Intersect Harmony An Image of Islam Standard Text. In the modern era of globalization, modes of communication are transforming our cultures dynamically.The research aimed to highlight the trends regarding sharing posts on one of the most popular social networking sites,i.e., Facebook, among youth. The idea behind conducting this research was to find out the average probability of University students who had access to SNS, especially facebook, who consider them authentic sources of information,the rationale behind their posts, information, or misinformation contributed through Facebook on ethnicities and religion. The research was descriptive. The data was collected through an open-ended questionnaire from 135 students of four leading universities from twin cities over one month. The research can help us understand whether this mode of learning has effectively played a mentoring role for our youth or is manipulated by insufficient knowledge of religious texts, resultantly promoting intersect harmony or conflict Humanity Publications MPhil Scholar, Department of Anthropology, Pir Mehr Ali Shah, Arid Agriculture University, Islamabad, Pakistan 2021-12-30 Text Article application/pdf https://gmmrjournal.com/article/the-rationale-of-youngsters-behind-sharing-posts-on-a-social-networking-site https://doi.org/10.31703/gmmr.2021(IV-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 4, Issue 1 Pakistan

oai:gmmrjournal.com:393743 2021-12-30 gmmr

Political Transformation: Role of Electronic Media in Pakistan Hamza Shahzad Electronic Media Pakistan Political Transformation Socio-political Construction Narrative Building This research study aims to analyze the role of electronic media in Pakistan and highlight the contribution of news channels in society. It explains the mechanism of the political transformation of society with the help of news channels. This study analyzes the role of electronic media with respect to the political transformation of society and reveals the contribution of electronic media to society. The study also discusses that news channels deviated from the right path of journalism with respect to time and space. This research paper aims to identify all the pros and cons associated with the electronic media of Pakistan. People spend hours watching television on a daily basis which shape and build narrative in viewer minds. The social construction and deconstruction of society affect the sociology-political norms, values and ethics of society. All these issues are analyzed through this research paper to provide and identify solutions regarding the role of electronic media. Humanity Publications Department of Peace and Conflict Studies, National University of Modern Languages, Islamabad, Pakistan 2021-12-30 Text Article application/pdf https://gmmrjournal.com/article/political-transformation-role-of-electronic-media-in-pakistan https://doi.org/10.31703/gmmr.2021(IV-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 4, Issue 1 Pakistan

oai:gmmrjournal.com:394114 2022-12-30 gmmr

Portrayal of Pakistan in Bollywood: A Content Analysis of Movies MUHAMMAD Naseem Anwar Lareb Kanwal Tahira Nasir Bollywood Pakistan Image Framing Indian Movies Films have become an effective tool of propagation of messages, cultures, conflicts and ideologies. USA, Russia, China, Iran and other countries are also using it to achieve their goals to project their national agendas. Indian film industry has become the largest film producing industry in the world, and the Bollywood movies are being watched and liked all over the globe. Since the partition in 1947, India and Pakistan are considered harsh rivals. This study examined the portrayal of Pakistan image in Bollywood movies during the year of 2013. The researcher used mixed method to conduct this research. The Sample of this study was Bollywood movies released in 2013. For this purpose, the researcher scientifically investigated and analyzed about how and to what extent Bollywood movies are showing the face of Pakistan querulously. The study applied theory of framing to investigate that how Bollywood represent Pakistan. Humanity Publications Lecturer, Department of Computer Arts, Hamdard University, Islamabad Campus, Pakistan. Undergraduate Student, Department of Mass Communication, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan. Undergraduate Student, Department of Mass Communication, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan. 2022-12-30 Text Article application/pdf https://gmmrjournal.com/article/portrayal-of-pakistan-in-bollywood-a-content-analysis-of-movies https://doi.org/10.31703/gmmr.2022(V-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 5, Issue 1 Pakistan

oai:gmmrjournal.com:394115 2022-12-30 gmmr

Visual Content Analysis of Victimhood in Conflicts in Kashmir and Yemen Ayesha Alam Anam Nazeer Muqaddas Naz Victims; Conflicts in Kashmir and Yemen; Pakistani Press; Friends vs Foes; Humanization This study examines 141 photographs of conflict victims in Kashmir and Yemen from two Pakistani English newspapers, "Dawn" and "The Express Tribune," during 2019. The analysis found that Kashmiri victims were more frequently humanized in the photographs compared to Yemeni victims, with a greater use of close-up and medium shots. Meanwhile, Yemeni victims were more often depicted through long shots, which suggests dehumanization. Additionally, the study found that men received more coverage in the Yemen conflict, while women were portrayed more often in the Kashmir conflict to generate audience sympathy. Violent events were the most commonly reported topic in both newspapers. Humanity Publications Head of Department, Department of Pakistan Studies, Hazara University, Mansehra, KP, Pakistan. S Scholar, Department of Mass Communication, Lahore Leads University, Lahore, Punjab, Pakistan Lecturer, Department of Computer Arts, Hamdard University, Islamabad Campus, Pakistan. 2022-12-30 Text Article application/pdf https://gmmrjournal.com/article/visual-content-analysis-of-victimhood-in-conflicts-in-kashmir-and-yemen https://doi.org/10.31703/gmmr.2022(V-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 5, Issue 1 Pakistan

oai:gmmrjournal.com:394116 2022-12-30 gmmr

Social Media as a News Source: An Analysis of Facebook Andleeb Saima Nasir Iqbal Rashid Ishaq Facebook News Social Media Internet Given study “Facebook as a News Source: An Analysis” examines the role of Facebook as a source of information and news for new generation as most of the consumers are relying on social media for getting news. Keeping in view the above topic, the researcher explored in depth use of social media, especially Facebook as a source of news and how it shapes the opinion by providing easy access to the masses. The purpose of the study was to examine Facebook as a news source, and to investigate what users do to evaluate the trustworthiness of the information provided by Facebook. The research method used in the study is survey method, and the questionnaire comprised of close ended questions. The universe of the present research is users of facebook. Sample size was 100 and the respondents’ data was further examined with the help of SPSS and the results were generated in tables and pie charts. Humanity Publications MS Scholar, International Islamic University, Islamabad, Pakistan. Assistant Director, QEC, Khushal Khan Khattak University, Karak, KP, Pakistan. Lecturer, Department of Journalism & Mass Communication, Kohat University of Science & Technology, Lahore, Punjab, Pakistan. 2022-12-30 Text Article application/pdf https://gmmrjournal.com/article/social-media-as-a-news-source-an-analysis-of-facebook https://doi.org/10.31703/gmmr.2022(V-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 5, Issue 1 Pakistan

oai:gmmrjournal.com:394117 2022-12-30 gmmr

An Analysis of Audience Perceptions of the Music Programs by FM Radio Dilber: A Case Study of Swabi and Charsadda Anam Nazeer Tahira Nasir Syeda Zill E Hudah Fizzah Radio Perception FATA FM IDPs FM technology has the quality to be operated easily by the operators and easily accessible to the audience. The radio is an important tool of media which had played a vital role in every society since its invention. This media tool helped in an ideological objective and cultural exchanges for different nations in different eras. The last twelve to fifteen years have witnessed rapid growth in the broadcasting industry of Pakistan. In Pakistan, FM operations are mainly funded by advertising. This study analyzes the perception of the public about Radio Dilbar content for Internally Displaced Persons during the crises of Swat, Bajur and Bunir by the FATA Capacity Building Project (CBP). The main theme of the programs was messaged emphasizing on peace, love & brotherhood. Music was on-aired for IDPs, a population of 2.6 million approximately in the affected areas of swat, Bunir, and Bajaur, which all were according to the needs of those days. Humanity Publications MS Scholar, Department of Mass Communication, Lahore Leads University, Lahore, Punjab, Pakistan. Undergraduate Student, Department of Mass Communication, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan. Visiting Faculty, Hamdard University, Islamabad Campus, Pakistan. 2022-12-30 Text Article application/pdf https://gmmrjournal.com/article/an-analysis-of-audience-perceptions-of-the-music-programs-by-fm-radio-dilber-a-case-study-of-swabi-and-charsadda https://doi.org/10.31703/gmmr.2022(V-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 5, Issue 1 Pakistan

oai:gmmrjournal.com:394118 2022-12-30 gmmr

Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis Lareb Kanwal Muhammad Naseem Anwar Andleeb Saima Political Campaigns TV Channels Agenda Setting Framing ECP This research analyzes the political coverage by Pakistani News Channel before the general election 2013. The prime time of the channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections under the code of conduct and procedure of coverage set by regulators. The researcher conducted content analysis of prime time which includes headlines of news bulletin, talk shows and issued addressed in program content broadcast on TV channels. Results of the study showed that all news channels failed to fulfill the fundamental obsessions of impartial balance and reasonable reporting. Because of the indistinct and insufficient necessities of ECP regarding rules of ethics for media, the portion of airtime on electronic media was exceptionally discriminating. In this study as the analysis showed the conduct of the elections, though having eminent place in the state news plan, it devastatingly explained the major political parties. Humanity Publications Undergraduate Student, Department of Mass Communication, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan. Lecturer, Department of Computer Arts, Hamdard University, Islamabad, Pakistan. MS Scholar, International Islamic University, Islamabad, Pakistan. 2022-12-30 Text Article application/pdf https://gmmrjournal.com/article/preelection-political-campaigns-covered-by-pakistani-tv-channels-a-content-analysis https://doi.org/10.31703/gmmr.2022(V-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 5, Issue 1 Pakistan

oai:gmmrjournal.com:395011 2023-12-30 gmmr

Representation of Gender Stereotypes in Advertisements: A Content Analysis of Facebook and Instagram Advertisements Ambreen Noor Rida Nowsherwan Gender Stereotypes Gender Representation Gender Roles Gender Norms Social Media Advertising In the dynamic realm of the digital landscape, the examination of gender stereotypes' influence on online advertising becomes imperative. This study addresses the backdrop of the expanding influence of social media platforms. The research aims to evaluate the prevalence of gender stereotypes in advertisements on these platforms, categorize these stereotypes, and investigate potential variations in their portrayal of men and women. A meticulous content analysis wasundertaken, systematically examining advertisements across five diverse categories in Pakistan published between September 2022 and September 2023. Employing a coding sheet for data collection, followed by rigorous statistical analysis, our research affirms the pervasive presence of gender stereotypes, particularly in categories such as negative portrayals and traditional gender roles. However, it is crucial to acknowledge study limitations,encompassing platform specificity, sample size constraints, and potential cultural nuances, emphasizing the need for future research to foster a more comprehensive understanding of this issue. Humanity Publications Undergraduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan. Undergraduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan. 2023-12-30 Text Article application/pdf https://gmmrjournal.com/article/representation-of-gender-stereotypes-in-advertisements-a-content-analysis-of-facebook-and-instagram-advertisements https://doi.org/10.31703/gmmr.2023(VI-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 6, Issue 1 Pakistan

oai:gmmrjournal.com:395012 2023-12-30 gmmr

Contested Self-image Because of Excessive Use of Social Media: A Qualitative Study of Female Instagram Users of Fast University Islamabad Rida ul Islam Mishayam Wajid Social Media Body Image Instagram Eating Disorders Social Comparison Body Dissatisfaction Adolescent girls and young women may be influenced by social media settings to participate in social comparison, leading to feelings of inadequacy and body dissatisfaction. Instagram usage was nevertheless frequently observed to have notable special effects on body dissatisfaction, eating disorders, and inappropriate dieting behaviours in an attempt to achieve an ideal body image. From this research, it was shown that most young girls think that in Pakistani culture, certain body types are marketed on Instagram and by Instagram influencers. Social media has grown in popularity, particularly among university students and adolescent girls. Instagram may be a harmful mirror in which young women see their bodies in a distorted way. To look better, respondents also said that they use Instagram to keep up with the latest fashion and cosmetics trends. Humanity Publications Graduate, Department of Anthropology, Faculty of Social Science, International Islamic University Islamabad, Pakistan. Graduate, Department of Anthropology, Faculty of Social Science, International Islamic University Islamabad, Pakistan. 2023-12-30 Text Article application/pdf https://gmmrjournal.com/article/contested-selfimage-because-of-excessive-use-of-social-media-a-qualitative-study-of-female-instagram-users-of-fast-university-islamabad https://doi.org/10.31703/gmmr.2023(VI-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 6, Issue 1 Pakistan

oai:gmmrjournal.com:395013 2023-12-30 gmmr

Exploring the Impact of Memetic Content on Political Behaviors of University Students in Punjab, Pakistan Afnan Amin Tanveer Hussain Memetic Content Political Behaviours Social Media Political Knowledge Memes Social Media Influence Media Literacy Political Communication Media Effects This research article investigates the impact of memetic content on the political behaviours of university students in Punjab, Pakistan. With the rapid growth of social media and the increasing popularity of memetic content, understanding its influence on political behaviours becomes crucial, especially among the young and educated population. A survey-based research method has been employed, using a questionnaire as the data gathering tool, targeting university students in Punjab. The study aims to explore the relationship between exposure to memetic content and political behaviours, including political engagement, political knowledge, and political participation. The sample population consisted of university students from diverse disciplines, allowing for a comprehensive analysis of the research topic. The findings from this research will contribute to our understanding of how memetic content shapes political behaviours and may inform strategies to enhance political awareness and engagement among university students in Punjab, Pakistan. Humanity Publications Graduate, Department of Communication and Media Research, University of Punjab, Lahore, Punjab, Pakistan. Assistant Professor, Department of Communication and Media Research, University of Punjab, Lahore, Punjab, Pakistan. 2023-12-30 Text Article application/pdf https://gmmrjournal.com/article/exploring-the-impact-of-memetic-content-on-political-behaviors-of-university-students-in-punjab-pakistan https://doi.org/10.31703/gmmr.2023(VI-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 6, Issue 1 Pakistan

oai:gmmrjournal.com:395014 2023-12-30 gmmr

Changing Public Opinion and Politics in the Social Media Era Jaweria Ishrat Social Media Political Mobilisation Democratic Engagement Filter Bubbles Policymakers Public opinion and politics have seen a drastic transformation as a result of the emergence of social media platforms in the digital era. This study reveals the complex mechanisms by which social media platforms impact public opinion and drive political debate through an in-depth examination of user-generated material, qualitative research, and quantitative surveys. The results show how effective social media is at quickly conveying information, promoting political mobilization, and raising the voices of those who are neglected. However, social media also has drawbacks like the growth of feedback networks, the occurrence of filter bubbles, and the diffusion of false information. The study highlights the significance of addressing these issues while utilizing social media's potential to promote informed and inclusive democratic engagement. Understanding the causes causing these shifts will help society manage the shifting environment and work towards a social media-era republic that is more powerful and participative. Humanity Publications Graduate, Department of Anthropology, Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi, Punjab, Pakistan. 2023-12-30 Text Article application/pdf https://gmmrjournal.com/article/changing-public-opinion-and-politics-in-the-social-media-era https://doi.org/10.31703/gmmr.2023(VI-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 6, Issue 1 Pakistan

oai:gmmrjournal.com:395015 2023-12-30 gmmr

Youth Perspectives on Korean Dramas: Effects and Responses Hina Saleem Jamila Hatim Bibi Jaweria Korean Dramas Pakistan Hallyu Culture Korean Language This study examines the impact of Korean dramas on Pakistani youth, in their lifestyle and preferences, their cultural influence, language influence and emotional impact. A quantitative research approach was used, and a survey of K-dramas viewers with a sample size of (N=259) was conducted. The study uses the Cultivation theoretical framework and a questionnaire to obtain data from respondents. The study explores the different reasons why youth are inclined towardsK-dramas which include unique storylines, good camera work, good-looking actors, good shooting locations, interest in Korean language and cultural diversity. Korean dramas have become a popular source of entertainment for Pakistani youth, and they have become a part of the Hallyu wave. Humanity Publications Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan. Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan. Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan. 2023-12-30 Text Article application/pdf https://gmmrjournal.com/article/youth-perspectives-on-korean-dramas-effects-and-responses https://doi.org/10.31703/gmmr.2023(VI-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Multimedia Review Volume 6, Issue 1 Pakistan